Law Firm Marketing BlogZahavian Legal Marketing
The SEO (search engine optimization) market in the United States is expected to reach $80 billion by 2020. Businesses large and small are investing more into organic, online traffic. The legal services industry is by far one of the most competitive verticals within...read more
One of the most powerful and cost-effective marketing tools at a lawyer's disposal is one that many firms don't even consider – email marketing. Email marketing can imply many different things, taking various forms. We're used to emails that clutter our inboxes and...read more
Many law firms and attorneys have heard of the idea of newsletter and email marketing. It’s not a new concept to them. However, if you’ve recently been considering new methods for marketing cost effectively and generating more consistent results from your marketing,...read more
Many areas of law are very competitive when it comes to fighting for market share and acquiring new clients. One of the most challenging areas of practice is criminal defense law. Many criminal lawyers will probably resonate with one or several of these points. By the...read more
The legal industry, from law firms to solo practitioners, is one of the most competitive in North America and around the globe. Competitive edges for law firms come in various forms, from customer service, quality of work product, managerial accounting and marketing...read more
Zahavian Consulting provides legal marketing guidance and services for law firms in Canada and the US.