Recommended Software & Tools for Law Firms

Marketing & Intake

Tool TypeRecommendations
CRMLawmatics, HubSpot, PipeDrive, HighLevel, LeadDocket, ActiveCampaign
ReceptionistAI agent (Vapi, Retell, Synthflow, Custom Voice + GPT Agent)Call answering service
SchedulerCalendly, Acuity, Hubspot, HighLevel
Email/SMS Follow-upCRMs above, Mailgun + Make.com, Twilio, Vonage/Nexmo
Call TrackingCallRail, Numa, CallTrackingMetrics

AI & Automation

CategoryExample Tools / Concepts
Document AISpellbook, Luminance, CoCounsel/Casetext, MS365 CoPillot, Google Workspace Gemini
AI AssistantsCustom-trained text-based (LLM) & voice-based AI (e.g. ElevenLabs + GPT-4o)
AutomationMake.com, Zapier, N8N, Native Integrations (e.g. Clio + Hubspot)
Intake AssistantsSmith.ai, Custom AI agents
SEO/MarketingSurferSEO, Jasper, KoalaWriter, Postaga
Legal ResearchLexis+ AI, Casetext/CoCounsel