Social Media Marketing for Lawyers
We create content, manage pages and generate brand awareness and new business for our clients on platforms such as Facebook and LinkedIn. We take a structured approach to producing and managing content on social networks, while your law firm gets all the credit.
Website & Mobile Design
Search Engine Optimization (SEO)
Law Firm PPC Advertising
Social Media & Video Marketing
Conversion Rate Optimization
Analytics & Reporting
Social Media Management for Law Firms
Have your law firm engage with your online communities in order to promote your brand and generate more interest in your business. With our social media management services, your practice will appear professional, receive brand impressions and share content on social platforms on a consistent basis – putting you top of mind in your local markets.
Our Approach to Social Media
Many lawyers know they can probably benefit from social media, but face some challenges when it comes to engaging on these platforms. Some of the challenges are based on their time commitment, knowing what to post and share as well as understanding how to effectively share it with the audiences that matter most to them – their local market.
We take all of the guessing work out of social and ensure that your firm is building its reputation on social and sharing valuable content that not only engages followers, but it focused on signing up new clients and cases for your practice.
We Manage It. You Own It.
The First thing to know about working with Zahavian in anything – Social Media being no exception – is that you own all of the digital marketing & online properties that we manage for you. These properties include your Website and social media accounts such as Facebook and LinkedIn pages. Your Zahavian Social Media Manager will have administrative control of your properties, but so will you. At any time, if you decide to manage it yourself or switch consultants or service providers, you will keep all of your properties and content on those properties.
Facebook & LinkedIn Business Pages
Your Firm can leverage social media networks such as Facebook and LinkedIn to connect, engage and advertise with your target markets and prospects. Interacting on these channels has a number of benefits. The simplest way to draw the idea of how powerful the social networks can be in the arsenal of your law firm’s marketing channels is to think of how often people are engaging on these sites, apps and platforms. Law Firms who want to focus on Business & Commercial law are best suited to implement a social media marketing strategy with LinkedIn. Whereas Law Firms that want to connect to the general public in their local areas and markets can use either Facebook, LinkedIn or a combination of both. The ultimate strategy will depend on the specific targets and objectives your legal practice wishes to accomplish.
Social Media Play a Critical Roles in Today’s Marketing Landscape
Billboards, Print Media, Radio and Television advertising used to be the most effective ways to reach a target demographic for businesses over the last half century. While these can still prove to be highly effective, your target audiences attention is now being spent in more places – not the least of which are social networking & media apps such as Facebook, LinkedIn and YouTube. Billboards are only effective if people are looking at them. Nowadays, people are constantly interacting with their phones, computers and tablets. Meaning that ads can be served up anywhere a user is browsing on these devices.
How will Social Media Help your Law Firm?
Marketing on these Hyper-Popular Social Media platforms can be used in numerous different ways and marketing strategies. The overall benefits and outcomes of marketing on these platforms, however, can be summarized into:
- Building Branding Awareness
- Engaging Followers & People in Your Target Locations
- Target Audiences with Posts, Content & Ads
- Distributing Ads that generate new clients
- Retargeting Ads to People who have previously engaged with your Website or SEM/PPC Ads
Get a Custom Strategy
A Few of our Social Media Posts
Frequently Asked Questions – Social Media for Attorneys
How do I market my law firm on social media?
How does Social Media Help Law Firm’s Marketing?
What Types of Content Should Law Firms Share on Social Media?
- Funny lawyer jokes and memes
- Legal tips based on the areas of law you practice
- News articles relevant to law and your community
- Firm news and events
- Articles and videos your firm has produced
We wrote an article about just this topic, check out the 7 types of content we recommend posting on social media.
Why Choose Zahavian for your Firm’s Social Media Needs?
Recent Articles on Social Media Marketing & Facebook for Lawyers
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Zahavian Legal Marketing provides legal marketing guidance and services for solo practitioners and law firms in the US and Canada.