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Social Media Marketing for Lawyers

We create content, manage pages and generate brand awareness and new business for our clients on platforms such as Facebook and LinkedIn. We take a structured approach to producing and managing content on social networks, while your law firm gets all the credit.

Website & Mobile Design
Search Engine Optimization (SEO)
Law Firm PPC Advertising
Social Media & Video Marketing
Conversion Rate Optimization
Analytics & Reporting

Social Media Management for Law Firms

Have your law firm engage with your online communities in order to promote your brand and generate more interest in your business. With our social media management services, your practice will appear professional, receive brand impressions and share content on social platforms on a consistent basis – putting you top of mind in your local markets.

Our Approach to Social Media

Many lawyers know they can probably benefit from social media, but face some challenges when it comes to engaging on these platforms. Some of the challenges are based on their time commitment, knowing what to post and share as well as understanding how to effectively share it with the audiences that matter most to them – their local market.

We take all of the guessing work out of social and ensure that your firm is building its reputation on social and sharing valuable content that not only engages followers, but it focused on signing up new clients and cases for your practice.

We Manage It. You Own It.

The First thing to know about working with Zahavian in anything – Social Media being no exception – is that you own all of the digital marketing & online properties that we manage for you. These properties include your Website and social media accounts such as Facebook and LinkedIn pages. Your Zahavian Social Media Manager will have administrative control of your properties, but so will you. At any time, if you decide to manage it yourself or switch consultants or service providers, you will keep all of your properties and content on those properties.

Facebook & LinkedIn Business Pages

Your Firm can leverage social media networks such as Facebook and LinkedIn to connect, engage and advertise with your target markets and prospects. Interacting on these channels has a number of benefits. The simplest way to draw the idea of how powerful the social networks can be in the arsenal of your law firm’s marketing channels is to think of how often people are engaging on these sites, apps and platforms. Law Firms who want to focus on Business & Commercial law are best suited to implement a social media marketing strategy with LinkedIn. Whereas Law Firms that want to connect to the general public in their local areas and markets can use either Facebook, LinkedIn or a combination of both. The ultimate strategy will depend on the specific targets and objectives your legal practice wishes to accomplish.

Social Media Play a Critical Roles in Today’s Marketing Landscape

Billboards, Print Media, Radio and Television advertising used to be the most effective ways to reach a target demographic for businesses over the last half century. While these can still prove to be highly effective, your target audiences attention is now being spent in more places – not the least of which are social networking & media apps such as Facebook, LinkedIn and YouTube. Billboards are only effective if people are looking at them. Nowadays, people are constantly interacting with their phones, computers and tablets. Meaning that ads can be served up anywhere a user is browsing on these devices. 

How will Social Media Help your Law Firm?

Marketing on these Hyper-Popular Social Media platforms can be used in numerous different ways and marketing strategies. The overall benefits and outcomes of marketing on these platforms, however, can be summarized into:

  • Building Branding Awareness
  • Engaging Followers & People in Your Target Locations
  • Target Audiences with Posts, Content & Ads
  • Distributing Ads that generate new clients
  • Retargeting Ads to People who have previously engaged with your Website or SEM/PPC Ads

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Which Legal Marketing Services Are You Interested In?:

A Few of our Social Media Posts

Frequently Asked Questions – Social Media for Attorneys

How do I market my law firm on social media?

It depends on your objectives and channels for engaging in social media. When it comes to driving new leads and cases, our method is to produce and share content straight from your attorneys or website. This could be in the form of video or blog articles. The idea in this instance isn’t to share your legal content with everyone and receive a lot of reach and attention. Instead, our objective is to share it with people who are facing legal challenges that your content addresses and they may find helpful. If your objective, however, is to take a brand-building and engagements approach to keep your law firm’s name top of mind, then we rather go after sharing content with wider appeal. This could involve sharing news articles, legal jokes, and comics and trending topics.

How does Social Media Help Law Firm’s Marketing?

Social media apps and websites are extremely powerful to marketers and advertisers. Nearly every type of consumer imaginable can be reached through social media platforms, including legal clients. In order for you to market your law firm effectively on social media, it requires having a solid understanding of the social network you’re marketing on and the mechanics of how the platform works. This will allow you to identify and pinpoint groups and audiences best for you to share your content and messages with.

What Types of Content Should Law Firms Share on Social Media?

There’s a variety of content you can share on social media that will drive engagements, brand impressions and new business for your firm. You can create or share content including:

  • Funny lawyer jokes and memes
  • Legal tips based on the areas of law you practice
  • News articles relevant to law and your community
  • Firm news and events
  • Articles and videos your firm has produced

We wrote an article about just this topic, check out the 7 types of content we recommend posting on social media.

Why Choose Zahavian for your Firm’s Social Media Needs?

We take a customized approach to developing your law firm’s social marketing strategy that matches your image and branding, while fitting your marketing objectives and goals. The key to marketing effectively on social media is understanding the audience you’re getting in front of and how to contribute to the conversation. At Zahavian Legal Marketing, we know how to achieve both effectively while focusing on ROI driven solutions and protecting your brand’s voice and image online.

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About

Zahavian Legal Marketing provides legal marketing guidance and services for solo practitioners and law firms in the US and Canada.