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When it comes to using online advertising and marketing platforms like Google, Bing, AdRoll and Facebook it can be cumbersome and expensive for lawyers and law firms to manage their marketing efforts entirely in-house. It's not uncommon that lawyers will try to manage...

In this guide, we will explore the 3 most popular types of Search Engine Ads for lawyers: Google Search Ads (formerly known as AdWords), Bing Ads and Yelp Ads. Google and Bing search ads are very closely related in nature - like siblings. But Yelp is quite different...

If you’re serious about capturing all of the potential traffic and visitors using search engines to find a local business like yours, then you need to set up and claim your business listings on Bing. Bing's market share in search engines is growing. Even if it's...

YouTube ads are an effective way for many businesses in a variety of consumer and business facing industries to acquire new business. Law Firms for personal injury and insurance cases have traditionally relied TV commercials to attract new clients and increase their...

Introduction If you’re a lawyer looking to advertise your firm on Facebook, you may have heard from your friends who own or work for small businesses near you, how much success (or not) they may have had on the social media giant’s advertising platform. It makes you...