Learn everything from the basic building blocks to the advanced techniques of Pay-per-click advertising that allows lawyers to dominate their market with this key internet marketing strategy.
In digital and internet marketing, like any other form of marketing (or business function for that matter), it’s important to know what is driving results and what doesn't. It’s how businesses make cheaper goods and services, grow and thrive. Within internet marketing...
So much money is spent on determining what works in marketing. It’s a critical stage of the modern marketing lifecycle. A large part of marketing depends on targeting people by demographics. However, that only scratches the surface of online advertising power and...
Facebook has received a lot of mixed press in recent years. Most notably with the Cambridge Analytica scandal and Mark Zuckerberg testifying in front of Congress. What many of the congressmen and congresswomen seemed to not understand was how Facebook made its money:...
YouTube ads are an effective way for many businesses in a variety of consumer and business facing industries to acquire new business. Law Firms for personal injury and insurance cases have traditionally relied TV commercials to attract new clients and increase their...
Introduction If you’re a lawyer looking to advertise your firm on Facebook, you may have heard from your friends who own or work for small businesses near you, how much success (or not) they may have had on the social media giant’s advertising platform. It makes you...
Televisions commercials have long been an effective method for generating awareness and new business for many types of business - especially lawyers. Probably the most common type of tv advertisements by lawyers are made for generating personal injury and car accident...
Has your law firm has used TV commercials in the past to promote your legal services? Many law firms, especially ones that deal with Criminal and Personal Injury law, have used this to advertise to people in areas that their firms serve. What if I told you that your...
There is a growing number of PPC ad platforms for advertisers and marketers to use. However, when it comes to digital advertising and PPC ads for Lawyers and Law Firms, there are several large, mainstream services to look at using. In this article, we're going to look...