Blogging can play a significant role in your firm's online marketing efforts. Lawyers that know how to use blogging effectively generate some massive results in terms of traffic from their website. A good amount of that can translate into new cases when performed...
One of the most powerful and cost-effective marketing tools at a lawyer's disposal is one that many firms don't even consider – email marketing. Email marketing can imply many different things, taking various forms. We're used to emails that clutter our inboxes and...
Many law firms and attorneys have heard of the idea of newsletter and email marketing. It’s not a new concept to them. However, if you’ve recently been considering new methods for marketing cost effectively and generating more consistent results from your marketing,...
Many areas of law are very competitive when it comes to fighting for market share and acquiring new clients. One of the most challenging areas of practice is criminal defense law. Many criminal lawyers will probably resonate with one or several of these points. By the...
Business and corporate lawyers require different methods and strategies for acquiring clients and new business compared to other areas of law. Attorneys and firms that focus on these areas of practice need to position themselves differently within the market. While...
Probably the most overlooked part when it comes to SEO (search engine optimization) for many businesses, including attorneys and law firms is blogging. Blogging regularly for your firm can be an incredible source of new traffic for your firm. When performed correctly,...
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either...
Blogging is a critical component of a law firm’s SEO strategy in today’s marketplace. In fact, it should be considered more important than the typical SEO stuff that other marketers and agencies are selling you on. Why? Law firms are paying thousands if not tens of...