by Jared Kimball | Aug 12, 2019 | Content Marketing, Legal Blogging, SEO
Blogging can play a significant role in your firm’s online marketing efforts. Lawyers that know how to use blogging effectively generate some massive results in terms of traffic from their website. A good amount of that can translate into new cases when... 
by Jared Kimball | Aug 5, 2019 | Content Marketing, Email Marketing, Law Firm Marketing
One of the most powerful and cost-effective marketing tools at a lawyer’s disposal is one that many firms don’t even consider – email marketing. Email marketing can imply many different things, taking various forms. We’re used to emails that clutter... 
by Jared Kimball | Aug 5, 2019 | Content Marketing, Email Marketing, Law Firm Marketing
Many law firms and attorneys have heard of the idea of newsletter and email marketing. It’s not a new concept to them. However, if you’ve recently been considering new methods for marketing cost effectively and generating more consistent results from your marketing,... 
by Jared Kimball | Jul 31, 2019 | Content Marketing, Law Firm Marketing, Search Engine Marketing
Many areas of law are very competitive when it comes to fighting for market share and acquiring new clients. One of the most challenging areas of practice is criminal defense law. Many criminal lawyers will probably resonate with one or several of these points. By the... 
by Jared Kimball | Jul 8, 2019 | Content Marketing, Law Firm Marketing, Legal Blogging, Search Engine Marketing, SEO
Business and corporate lawyers require different methods and strategies for acquiring clients and new business compared to other areas of law. Attorneys and firms that focus on these areas of practice need to position themselves differently within the market. While... 
by Jared Kimball | Jul 1, 2019 | Content Marketing, Legal Blogging, SEO
Probably the most overlooked part when it comes to SEO (search engine optimization) for many businesses, including attorneys and law firms is blogging. Blogging regularly for your firm can be an incredible source of new traffic for your firm. When performed correctly,...