Learn everything from the basic building blocks to the advanced techniques of Pay-per-click advertising that allows lawyers to dominate their market with this key internet marketing strategy.
When lawyers talk to each other outside of work, from different firms, they’re bound to get curious and ask friendly competitors what’s working well for them and what’s not - especially when it comes to how they’re generating new clients and cases. If you’ve ever been...
Social media is becoming more essential for businesses to be on in order to stay relevant in such a rapidly changing world. Among the many industries and types of businesses are law firms. Many lawyers that advertise on Facebook know they have someone running their...
It’s pretty common for people to associate Yelp with online reviews or even as the modern equivalent of Yellowpages. They developed a mixed reputation from users of the app as well as from business owners that list and advertise on the platform. Many lawyers...
There are many industries and types of businesses that can benefit from advertising in Google search results. One of the best industries is legal services and law firms. For many people, it’s not often that they need an attorney in life and even rarer that they may...
You have either invested a lot of time, money or both in creating your law firm’s website. Aside from the fact that almost every business - big and small - needs a website in today’s age, arguably the most important reason to have a site is to generate new leads and...
When it comes to law firm marketing, the internet proves to be an increasingly valuable channel for law firms to generate new leads and cases. With that said, internet marketing spans a wide range of channels and strategies on its own. Two of the largest strategies...
Is your law firm looking to generate more cases and initial consultations from online marketing and search? Perhaps you’ve used search ads, such as Google AdWords in the past, but haven’t seen significant returns from it. Whether you’re new or have experience with...
It’s difficult to perform a google search for any phrase containing the words law firm, lawyer or attorney without the first few slots on the results page being purely attorney ads. Google AdWords for lawyers and firms is a very competitive space with high cost per...