by Jared Kimball | Aug 26, 2019 | Law Firm Marketing, PPC Ads, Search Engine Marketing
Is your law firm looking to generate more cases and initial consultations from online marketing and search? Perhaps you’ve used search ads, such as Google AdWords in the past, but haven’t seen significant returns from it. Whether you’re new or have experience with... 
by Jared Kimball | Jul 26, 2019 | Law Firm Marketing, PPC Ads, Search Engine Marketing
It’s difficult to perform a google search for any phrase containing the words law firm, lawyer or attorney without the first few slots on the results page being purely attorney ads. Google AdWords for lawyers and firms is a very competitive space with high cost per... 
by Jared Kimball | Jul 19, 2019 | Facebook Marketing, Law Firm Marketing, PPC Ads
Facebook is an interesting platform for advertisers and businesses. Unlike other PPC platforms, it has a relatively low cost per click. That means more clicks and website traffic for your budget. However, many services and locally-based businesses including law firms,... 
by Jared Kimball | Jul 8, 2019 | PPC Ads
Law firms are constantly seeking new channels and tactics to expand their sources of leads. The aggressive ones are not afraid of spending big dollars to test marketing experiments and sit patiently to understand the true ROI from a campaign. However, not all... 
by Jared Kimball | Jul 1, 2019 | Content Marketing, Law Firm Marketing, PPC Ads, Search Engine Marketing
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either... 
by Jared Kimball | Jun 28, 2019 | Law Firm Marketing, PPC Ads, Search Engine Marketing
With 96% of people using search engines when seeking legal advice, search ads (formerly AdWords) have become an extremely popular way for law firms to get in front of prospective clients searching for lawyers. Unlike SEO, it’s also a much easier and faster method to...