by Jared Kimball | Oct 7, 2019 | Law Firm Marketing, Search Engine Marketing, SEO
You may or may not have engaged search engine optimization services for your business in the past. Many law firms that generate a ton of cases online do. Many more have been jaded or burned by SEO either from an agency that didn’t deliver or they went the DIY route... 
by Jared Kimball | Sep 16, 2019 | Case Study, PPC Ads, Search Engine Marketing, SEO
When it comes to law firm marketing, the internet proves to be an increasingly valuable channel for law firms to generate new leads and cases. With that said, internet marketing spans a wide range of channels and strategies on its own. Two of the largest strategies... 
by Jared Kimball | Aug 26, 2019 | Law Firm Marketing, PPC Ads, Search Engine Marketing
Is your law firm looking to generate more cases and initial consultations from online marketing and search? Perhaps you’ve used search ads, such as Google AdWords in the past, but haven’t seen significant returns from it. Whether you’re new or have experience with... 
by Jared Kimball | Jul 31, 2019 | Content Marketing, Law Firm Marketing, Search Engine Marketing
Many areas of law are very competitive when it comes to fighting for market share and acquiring new clients. One of the most challenging areas of practice is criminal defense law. Many criminal lawyers will probably resonate with one or several of these points. By the... 
by Jared Kimball | Jul 26, 2019 | Law Firm Marketing, PPC Ads, Search Engine Marketing
It’s difficult to perform a google search for any phrase containing the words law firm, lawyer or attorney without the first few slots on the results page being purely attorney ads. Google AdWords for lawyers and firms is a very competitive space with high cost per... 
by Jared Kimball | Jul 8, 2019 | Content Marketing, Law Firm Marketing, Legal Blogging, Search Engine Marketing, SEO
Business and corporate lawyers require different methods and strategies for acquiring clients and new business compared to other areas of law. Attorneys and firms that focus on these areas of practice need to position themselves differently within the market. While...