Learn everything from the basic building blocks to the advanced techniques of Pay-per-click advertising that allows lawyers to dominate their market with this key internet marketing strategy.
It’s difficult to perform a google search for any phrase containing the words law firm, lawyer or attorney without the first few slots on the results page being purely attorney ads. Google AdWords for lawyers and firms is a very competitive space with high cost per...
Business and corporate lawyers require different methods and strategies for acquiring clients and new business compared to other areas of law. Attorneys and firms that focus on these areas of practice need to position themselves differently within the market. While...
Many lawyers offer services for wills and estate planning, but often probate gets pushed to the back end as probate is handled after death. Many lawyers may think that providing services for wills and estates will produce probate business when the time comes; either...
With 96% of people using search engines when seeking legal advice, search ads (formerly AdWords) have become an extremely popular way for law firms to get in front of prospective clients searching for lawyers. Unlike SEO, it’s also a much easier and faster method to...
Legal services is one of the most competitive local business industries paying for SEO and ads online. Search engines like Google and Bing are a lucrative channel for attorneys looking to secure to leads and sign up new clients. The key to search engines is knowing...
When it comes to online advertising, you’re charged on a PPC basis. With that said, Google Ads can make your ads reach or at least approach a specific goal by using a bidding strategy such as Target ROAS or CPA. While this can work well for advertisers, it doesn’t fit...
In digital and internet marketing, like any other form of marketing (or business function for that matter), it’s important to know what is driving results and what doesn't. It’s how businesses make cheaper goods and services, grow and thrive. Within internet marketing...
So much money is spent on determining what works in marketing. It’s a critical stage of the modern marketing lifecycle. A large part of marketing depends on targeting people by demographics. However, that only scratches the surface of online advertising power and...